When we design a website, we usually miss a very little part - the footer where a place for copyright notices and credit links. But after making reference to some of the design on the following, it actually astonishes me a lot. As you might be able to see, you can make good use of this traditionally underused part to some many other purposes. Here, I would suggest twitter updats, sharing to popular website like Facebook, Delicious, popular posts, recent comments, etc. you could also make the event more appealing and eye-catching by placing animated gif or static vector graphics like these examples.
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