How Google Search Works

Google is the world’s most popular search engine. More than 60% of Internet users around the world use Google to search for information, products, or services. Google’s popularity stems from its minimalist design and the relevancy of its search results.

When a user visits Google.com, he enters a keyword and presses the Google Search button (this is called a search query). In response, Google displays a search results page, which lists web pages relating to the search query. The most relevant page appears first, followed by the second most relevant page, and so on.

How does Google know which results are most relevant? The answer lies in Google’s algorithms, which are a set of advanced calculations that help identify the relevancy of results to each search query. Google crawls the web regularly, indexing billions of web pages – similar to the way a library card catalog indexes books. When a user enters a search term, Google scans its vast index and displays the most relevant pages based on PageRank™ and other advanced algorithms.

PageRank™ relies on the link structure of the web as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at more than the sheer volume of links a page receives; it also analyzes the page that hosts the link. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important".

Technique to SEO

I would like to share some technique if you want to increase the popularity of your website. It actually contains some many tasks besides declaration of HTML. Now, I am not gonna to explain the basic technique but rather the more advanced one.

Web Server location
I suggest you to host a web in a server location where matches your website's information and language. This is, if you aims at mainly doing the service for Hong Kong users, then you 'd better have your hosting server in Hong Kong. The reason is, when a Hong Kong user searches some related products on Google, the Google will automatically ignore all the other webs from other countries. This is Google will just show Hong Kong server-sided website as preference. Google can always check your IP address to determine everything. Here, I suggest a GeoIP website to you guys.

http://www.maxmind.com/app/ip-locate
How does GeoIP work? The idea behind GeoIP is simple but the process is complex. We employ user-entered location data from sites that ask web visitors to provide their geographic location. We then run millions of these datasets through a series of algorithms that identify, extract, and extrapolate location points for IP addresses.

Check the ranking of your website regularly
Page Rank Checker is a free tool to check Google™ page ranking of any web site pages easily and to display your site's PageRank™ value on your web pages. For more information, please click and have a simple experience.
http://www.prchecker.info/index.php

Reaching the keywords for your website
Before declaring your website online, you have to know well about the keywords that your users intend to type on search engine. Giving the website of yahoo, you would probably know more.
http://tw.emarketing.yahoo.com/ysm/guide/index101.html
Or you adopt the one from Google, but its analytical power is much weaker than the one from Yahoo.
https://adwords.google.com/select/KeywordToolExternal

Let's apply SEO to your blog

SEO triggers Personal Interest
Living in the 21st century, media and information is exploding with different product/service companies extraordinarily tensely compete with each other. We, as a university student, sooner or later enter the working force. We should be the one who lead the information technology but not as the one being overwhelmed by information technology. So, SEO (search engine optimization) is a key progress to stand out your creative idea. Getting more prone to SEO not only increases your competitiveness of the website (if it is promoting particular product/service) and get people easily located to the useful realm of information, but to me, it is a way to earn a considerable amount of money by helping your future client get rid of other competitors.
Recently, I have searched tons of websites on internet talking about SEO technology. More specifically, News about a Hong Kong IT expertise making a website for a France-subsidized company earning over 1 million incomes incredibly surprises me. To some extent, such a good News will drive my interest on SEO exploration for the rest of my life.

SEO
SEO is to prioritize your web site to be always the top by utilizing the full advantages of nowadays popular search engine. In Hong Kong market, Yahoo, google, Baidu, MSN are the most famous search engine. They provide free charge on promotion of website.

apply SEO to your blog
You may say it is none of my business since I am never interested in working for a IT companies. But does it really not a matter? I don’t think. Have you ever being frustrated by your personal blog containing too many personal views but hopelessly with few visitors? Strictly speaking, I have such a painful experience. For some days, I have ever thought of shutting the blog down. But after that, I ask myself, is it really the contents that I write boring that makes my blog unpopular? It may be because of the fact that I have never optimized the contents. In this case, SEO helps a lot.
http://www.fjsky.cn/html/blog/20090121/1269.html

I suggest people experiencing the same situation read the above though it is written in Chinese. Out of the points, I would appreciate the writer suggests to make a controversial topic that attracts comments. One example will be on Hong Kong Xanga blog titled 《痛斥虛偽耶教徒》.
《痛斥虛偽耶教徒》

I am sure it will continue to arouse social discussion as such a topic is endless to reach a consensus among public. So, starting from now, let’s devote yourself to the SEO promotion.